Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
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What's Working in Marketing Today?
A lot of in this market, a lot of the advertisers are pulling back and so cost per lead has gone down. So when we think about paid advertising, it is actually a pretty great time to invest and build your database. Most people get stuck on doing one or two things, right? They're listing launch. Maybe it's calling a few past clients. But I think you and I both learned you can't be myopic in a market like this... You've got to have multiple lines in the water.
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