
Dave Trott on beating creative blindness (live from IAB Leadership Summit)
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The Power of Divergent Thinking
Ken Robinson talks says that if you look at divergent thinking, so I think they give paper clips to. The kids of the age of six or seven produce more examples of divergent thinking than adults. So what Bill Burmack who's one of the great staff, great staff person ever, he said principles endure formulas done. If we learn principles that's what we should be studying, don't learn formulas. When you learn formulas you cannot possibly be creative,. That's from machines like they used to say for IBM, machines should work, people should think. You can't study that principle is we're going to do something new, something you haven't seen before. Well then obviously
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