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107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
The Importance of Story in B2C Marketing
Connor: Is story incredibly unique to B2C marketing versus B2B marketing in your opinion? Connor: Well, let me let's back up and talk about human beings because whether it's B2C or B2B, it's all human beings at the moment. And story is everything to the human experience. It's how we communicate. It'sHow we understand the world around us. How our influence behaviors are influenced.
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