How to Create the Best Marketing Podcast

I started a podcast where I interviewed experts that had done clinical research around our product or surrounding products and the actual main goal of that podcast was to create sales training. And it's just a completely different perspective than I think some people look at It was able to distribute the key points of view of thought leaders in the industry to our company to our sales team and then downstream to perspective customers. So how how do you create like what's your recommendation for how to create the best? Insert marketing here anything right podcast newsletter Whatever it is YouTube channel Event series, how do how should someone think about that and make it like the best? That's a very long question, but really the point is like