2min chapter

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Better call Kissinger: an interview with the renowned diplomat

Economist Podcasts

CHAPTER

Navigating Competition: Lego's Unique Position in China's Toy Market

This chapter explores Lego's competition in China, focusing on the rise of local toy manufacturers that favor militaristic themes over Lego's playful style. Despite these challenges, Lego remains successful with new store openings and strong sales in popular product lines.

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