The Future of Podcasting

Having host red ads at scale is currently a logistical Donnie Brook between sales and operations and writers and talent. It's an intractable problem for national advertisers like Geico or brands subject to additional regulation such as financial services and healthcare. But imagine if this became even more scalable and cost effective. Do you know what the internet did kill? Local news. Unless you live in a major market, you don't have a local newspaper doing local journalism. And you don't has a local radio station originating local news. You have syndicated content.