Deterrence and Reverse Intimidation

Establish a frightening reputation for any number of things. You may every now and then have to play a bit rough, but eventually it will become enough of a deterrent to make those occasions rare. It will be an offensive weapon, scaring people into submission before they even meet you. Establish your reputation carefully, allowing no inconsistencies. Any holes in this kind of image will make it worthless. Deterrence and reverse intimidation in practice.