
BYD: How hard can a battery and four wheels be?
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Navigating the Electric Vehicle Market Landscape
Exploring the dynamics of the electric vehicle market, this chapter delves into the initial excitement, recent decline in demand, and challenges and rewards of investing in giga factories for battery production. It also addresses consumer perceptions, hesitations, and the evolution of electric vehicles to attract a wider audience through advancements in battery technology and affordability.
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