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Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
eCommerce Evolution
How Do You Approach Content Marketing?
I've been at BigCommerce for gosh three and a half years. And when I first got here we were solely focused on the small business world. Within maybe my first six months being here was with the company as the company transition to focus in addition very heavily on the mid market and enterprise space. So your content does always need to be really good but we always start with keywords, right? We do regular keyword audits, content audits as well as keyword gap analyses. If nobody finds it, it's a waste of time. You need people to be able to find it.
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