The Gift Card Industry - Where Does the Buck Stop?

In Part 2 of this special report, we look further into the dark side of the gift card market, where criminals turn gift cards into a tool to steal money from unsuspecting consumers in a way that’s completely untraceable and irreversible. We’ll hear from University of Minnesota researcher Marti DiLiema, who conducted a study with undercover shoppers, and delve into whether retailers’ efforts to combat gift card fraud are successful.