How to Scale Your Hardware and Software Business Into Recurring Revenue

muhamad: All you have to do is just look at innovation in business model innovation and other spaces. outdated to comp your sales rep on a variable comp plan and no one else in your company i just think it's outdated um this might not be relevant now how could you shift uh total cost of ownership hardware software business into recurring? Muhamad: Do you use any behavioral economics or design in sales funnels head of the irrational labs  i'm going to try and train you on some of the things that help me as a ceo.muhamad: It all comes down to stop waiting for someone to give it to you and just go out and get it so with