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Is Your Community Play a Conversion Play?
At a 100K marketing budget, like what are you trying to get? You're trying to get like 100, 200, 300 people in there. It just gives you a way to like real end people to something valuable before you actually sell them on the product. This approach works well for sub 1000 people in this community. Once you get like to 1000 people, it breaks. If you can get that infrastructure set up, you can really make massive progress in how you convert your leads into customers.