Radio and the 13 to 29 Age Group in Podcasting

Radio is still holding its own with adults 45 and particularly 55 years and older in this country. Radio is largely punted 13 to 34-year-olds, but it does a pretty good job satisfying older audiences. I worry about the 13 to 29 age group in podcasting. They have done just fine without radio and about whom they understand very little.