Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Gaming
We're starting to see some shifts in that area, but i would say largely it's still more that borrowed equity. And i think that even nonendemic brands can play a role with in gaming if they really understand how their brand attributes line up with that particular game or that community. So we're making progress, for sure, but i think we're still in the infancy stages of ly show case.
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