4min chapter

Office Hours with Spencer Rascoff cover image

‘Life Beyond Likes’: Isa Watson Speaks About Her Social Audio Platform, Squad

Office Hours with Spencer Rascoff

CHAPTER

Squad: A Growth Tactic for Squad

It is quite validating for squad to see B-Rills ascent because it shows that people are open to new alternatives and that people are seeking authenticity in social. We take a very experimental approach as well with everything that we do, all the product work, all the growth work. And one of the things that we've done is we focus on, hey, how do we experiment to get our engagement to a place where the app is sticky and we're very comfortable withWhere the app is.

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