8min chapter

The GTM Podcast cover image

GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt

The GTM Podcast

CHAPTER

Aligning Sales and Marketing for Success

This chapter highlights the crucial need for clear strategies and aligned goals between marketing and sales teams to ensure effective execution and growth. Through real-world examples, the discussion underscores the advantages of an Account-Based Marketing approach and the importance of uniting both departments to achieve common revenue goals.

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