This episode is brought to you by Skillshare. If you haven't heard about our Skillshare is probably the single best place in the world to learn anything online. Most of the online courses I've ever made are on Skillshare where you can access them completely for free. Check out my classes on Skillshare.com forward slash deep dive. And then once your trial is over, you can choose to carry on with the subscription. Some businesses are naturally good at generating emotion in their customers but not logic or urgency. The other thing that triggers every single sale is combination of emotion, logic, and urgency.

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