The ethnic aisle
Akimbo: A Podcast from Seth Godin
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How Do We Make More Profit With the Resources We Have?
Supermarkets don't really sell anything. What they do is offer things that people want to buy. If you goa next week, it's probably going to be coke. The supermarket has a long history of being bad at shaping what people buy. That's because consumers, on average, want stuff that's salty, fatty, sweet and processed.
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