AI for Business, Marketing & Sales: The AI Hat Podcast cover image

The AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillips

AI for Business, Marketing & Sales: The AI Hat Podcast

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AI's Impact on Marketing Innovation

This chapter examines how AI is revolutionizing marketing by saving time and costs while driving trends like hyper-personalization and ethical usage. It highlights the challenges marketers face in balancing targeted outreach with consumer privacy, illustrated by the controversial use of AI by brands like Target.

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