10min chapter

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Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)

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CHAPTER

Signaling in Nature and Human Society

This chapter explores the concept of signaling and its importance in determining trustworthiness in nature and human society. It discusses various examples of signaling, from peacock feathers to engagement rings, and highlights the historical use of canaries in mines. The chapter also examines the use of signaling in marketing, using examples from Van Halen and Octopus Energy.

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