7min chapter

Bloomberg Businessweek cover image

Disney Names Gorman Chairman; to Appoint New CEO in Early 2026

Bloomberg Businessweek

CHAPTER

Financial Biases and Business Growth

This chapter explores decision-making biases that influence financial choices, such as overconfidence and loss aversion, while also discussing Lifeway's growth in the probiotic dairy market. It highlights the significance of heritage and authenticity in consumer preferences, paralleling the personal journey of a family building a kefir brand in America.

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