The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is Your Company the First to Mark It?

The key is, what's the value in that differentiated feature, even ifit small? And then who cares a lot about that value? And you got to close the loop around that. Fatou very lanin, you're welcome. All right, chad, you're next on the april dunford radio hour. Ho, here we are. Gi, so i had a question, and i think it maybe will apply to both of you from a positioning standpoint. If there's one thing we've learned in tact is that early entrance, r very often, the folks that create a market category do not survive to own it.

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