Robert Blumen talks with Cody Voellinger, the founder of a recruiting firm that specializes in filling software engineer roles for San Francisco-area startups, about how jobs are created and how companies and engineers get matched up. Their discussion covers the entire job search process, from job descriptions to salary negotiations. They look at the job market from both sides: how companies define what they want, find the right people, and evaluate candidates, and how job seekers can position themselves for the role they want. Other topics include culture fit versus skill and resumes in an age of social networking. They conclude with a look at the mistakes that job seekers, recruiters, and companies should avoid.