Using Gugle Analytics to Better Understand Direct Non Traffic

The easiest way that i've seen to kind of start to better understand direct non traffic is to add a secondary source of landing page. A few use u t ms on your landing page, that'll be pulled into source medium. Or if you use specific pages for specific types of marketing, then you can kind of understand where that direct non traffic comes from. Another commerce tool that you might be interested in this kind of a side bar would be like triple whale. So they'd do something very similar to like commerce, but they pull in all the metrics.