The Forever Games (Ep. 4)
Gamecraft
00:00
Introduction
Episode 4, The Forever Games. It arrives at Games as a Service and the engagement models necessary for that to happen. A concept which underlies this entire new category of games designed to last for really long periods of time unlike the video games of the past. Today we're going to talk about the first of the new online metrics: customer acquisition cost versus customer lifetime value.
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