Long-term use, subscription model, and pricing

Ilan explains subscription retention, pricing strategy, and keeping capsule price constant to democratize access.

Play episode from 35:10

chevron_right

Transcript

chevron_right

Transcript

Episode notes

If you care about longevity, mitochondria, cardiovascular health, or feeling sharper every day, this episode gives you a clear look at the breakthrough technology that could reshape how supplements are made. Host Dave Asprey talks with Ilan Sobel, CEO of BioHarvest Sciences, about a new way to produce plant compounds at industrial scale without ever growing the plant. Their Botanical Synthesis platform creates highly pure, clinically validated molecules that support blood flow, brain function, metabolic health, and cellular energy with remarkable consistency and little to no environmental waste.

Watch this episode on YouTube for the full video experience:

https://www.youtube.com/@DaveAspreyBPR

Ilan brings more than two decades of experience in global biotech and consumer health, and under his leadership BioHarvest has grown its flagship product VINIA into one of the fastest growing plant-based supplements in North America. He explains how the company uses plant cell biology and AI guided cultivation to deliver resveratrol, polyphenols, and other high value compounds with superior bioavailability, purity, and measurable clinical effects on arterial dilation, driven by increasing nitric oxide and resulting in improving physical energy, mental alertness and reducing oxidative stress

You will learn:

• Why traditional extraction wastes most of the plant and creates inconsistent supplement quality

• How Botanical Synthesis produces highly bioavailable polyphenols without insecticides, herbacides, fungicides, solvents, or worrying about heavy metal levels.

• Why VINIA increases arterial dilation, improves blood flow, and supports healthy nitric oxide levels

• How reducing ET1 strengthens vascular health in ways typical nitric oxide supplements cannot

• Why better blood flow supports brain performance, mental alertness, and daily physical energy

• What clinical studies show about resveratrol absorption, bioavailability, and 12 hour activity in the bloodstream

• How piceid resveratrol crosses the blood brain barrier to support cognitive function

• Why BioHarvest is developing olive cell compounds like verbascoside for liver fat reduction and cognitive aging

• How future saffron cell technology may influence mood, stress, and cognitive health

• Why this approach offers major advantages for longevity, anti-aging strategies, and high-performance biology

Dave Asprey is a four-time New York Times bestselling author, founder of Bulletproof Coffee, and the father of biohacking. With over 1,000 interviews and 1 million monthly listeners, The Human Upgrade brings you the knowledge to take control of your biology, extend your longevity, and optimize every system in your body and mind. Each episode delivers cutting-edge insights in health, performance, neuroscience, supplements, nutrition, biohacking, emotional intelligence, and conscious living.

New episodes are released every Tuesday, Thursday, Friday, and Sunday (BONUS). Dave asks the questions no one else will and gives you real tools to become stronger, smarter, and more resilient.

Keywords: plant cell biology, Botanical Synthesis, Vinia polyphenols, piceid resveratrol, nitric oxide production, ET1 reduction, arterial dilation, vascular flexibility, blood flow optimization, brain oxygenation, cognitive alertness, oxidative stress reduction, bioavailable polyphenols, grape cell technology, olive cell compounds, verbascoside research, saffron cell cultivation, clinical blood flow studies, endothelial function, longevity supplementation

**Visti www.vinia.com/Dave - for a generous discount on your next purchase**

Resources:

• VINIA Website: www.vinia.com/Dave

• BioHarvest Website: https://bioharvest.com/

• Dave Asprey's Latest News | Go to https://daveasprey.com/ to join Inside Track today.

• Danger Coffee: https://dangercoffee.com/discount/dave15

• My Daily Supplements: SuppGrade Labs (15% Off)

• Favorite Blue Light Blocking Glasses: TrueDark (15% Off)

• Dave Asprey’s BEYOND Conference: https://beyondconference.com

• Dave Asprey’s New Book – Heavily Meditated: https://daveasprey.com/heavily-meditated

• Upgrade Collective: https://www.ourupgradecollective.com

• Upgrade Labs: https://upgradelabs.com