Navigating Mortgage Rates and Consumer Behavior in the Appliance Industry

Exploring the intricate relationship between mortgage rates, consumer sentiment, and appliance sales, the chapter discusses how interest rates impact discretionary purchases and the importance of stimulating consumer confidence. Highlighting the contrast between replacement market demand and soft discretionary demand, the conversation also delves into the company's strategic focus on small appliances and cost-cutting measures in response to inflation challenges post-COVID.

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