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Eric Migicovsky, Founder, Pebble & Beeper

The Social Radars

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From Seed Funding to Kickstarter Success

This chapter explores the transition from seeking traditional venture capital to leveraging Kickstarter for fundraising a unique smartwatch called 'Pebble.' The narrative highlights the overwhelming success of their crowdfunding campaign, which surpassed expectations by raising $10 million, and the ensuing challenges of manufacturing and customer support. The chapter emphasizes the importance of teamwork and adaptability in the startup journey, showcasing a tight-knit group of friends who managed to deliver a groundbreaking product despite their lack of prior experience.

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