Email Marketing Newsletter Strategy

Tatiana: I just wanted to like really make a comment and piggyback off of what you were saying. We have a product line that our podcast spun from. So once we started doing like a separate product email and then a podcast email with nothing attached to it, necessarily about the product,. Our click through rate and our open rate just kind of like skyrocketed. It's kind of like we were letting people in and we weren't always just selling them something. And if you do this with your listeners via things like pod pals and parties with your newsletters they're like scanning through this. Honestly, this helps with your open rates too.