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You can't buy a community, so make it worth it

Equity

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The Power of Community in Business

This chapter explores the crucial role of genuine community engagement in business success, moving beyond mere acknowledgment of community presence. It emphasizes the complexities of building meaningful interactions and the importance of transparency and trust, particularly in industries like fintech. Through examples and discussions, the chapter highlights the challenges and strategies founders face when fostering a thriving community around their products.

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