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Edinburgh TV Festival, BBC director of strategy James Purnell, Channel 5 director of programming Ben Frow, Spotify

The Media Show

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Analyzing Strategic Programming Choices and Popularity of Benefits Content

Exploring the programming choices made by a commercial channel amidst the split between civilian and celebrity Big Brother, emphasizing the role of ratings and the shift towards benefit-focused content. The chapter also delves into ethical considerations regarding programs centered around individuals on benefits and potential future programming strategies.

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