Have you ever wondered if whiskey subscriptions are the real deal, or just another trend? Or is it just a way for someone to run through inventory faster? To answer these questions Greg Cohen, the guy behind Pour More joins the show. We set the stage, pulling back the curtain on the rise of these models during covid and how Greg transformed from a marketer to a crucial player in Pour More's journey. I'm geniuonly curious about the business model so we hit on operations, the power of great storytelling, and how landing features in big-name publications put Pour More on the map. Greg breaks down their dual audience – the hardcore connoisseurs and the gift-givers – and how they navigate the maze of alcohol distribution laws. Plus, we pull apart their tiered pricing, and how to balance killer value with exclusive access.
Show Notes:
- Introduction to Greg Cohen and the inception of Pour More.
- Influence of the COVID-19 pandemic on whiskey subscriptions.
- Analysis of customer demographics and acquisition methods.
- Marketing strategies and redefining the whiskey culture.
- Creating connections with distillers for a unique experience.
- Challenges in customer retention and innovative solutions.
- Speculations on the future of whiskey subscriptions and brand storytelling.
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