The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
The Manager's Playbook
00:00
Evolving Music: Passion and Marketing Strategies
This chapter explores the passion for music and the shifting tastes influenced by age and responsibilities. Speakers discuss the importance of embracing change within the industry, the evolution of marketing strategies from traditional to digital platforms, and the significance of building genuine relationships over transactional networking. The conversation reflects on the transformative effects of digital platforms and the sense of community among music professionals.
Transcript
Play full episode
