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Bloomberg Businessweek Weekend - August 11th, 2023

Bloomberg Businessweek

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The Cultural Fit of Disney and ESPN

The sports betting has just become palatable in a lot of, I mean, it's taken off like wildfire across the country and it's almost as gold as Mickey Mouse. Well, just think about it from a content perspective too. You see the FX and FXX on Hulu, which is Disney owns a big port of Disney owns FX from its Fox acquisition. And the content there is not Disney content by any means,. Chris, just 10 seconds. Yeah. There's no question that the sports betting hasjust become palatable to a lot of people. The customers of Disney and ESPN were just think that the ESPN fans really wanted more sports betting. They didn't see an issue with it

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