4min chapter

Imaginary Worlds cover image

Class of '84: Turtles, Transformers and Toys Takeover TV

Imaginary Worlds

CHAPTER

Introduction

Exploring the history of action figures' connection with popular media, from the success of Star Wars toys to the creation of new tie-ins like He-Man. The chapter delves into the challenges faced by toy companies in crafting engaging content for children and examines the relationship between toy design, storytelling, and marketing in the 1980s toy industry.

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