Hello: Autumn, 1949. Fortune editor Bill Furth, flinty-eyed gatekeeper, scans a manuscript from 30-year-old whiz kid Daniel Bell. Spots the word “charisma.” Snorts. Blue pencil meets page. Word dies swiftly, without much appeal. Fast forward ten years: charisma is everywhere. Eggheads bandy it, pundits quote it, preachers peddle it. Bell—vindicated.
Since the 1950s, Americans have grown used to the word “charisma” being applied to everyone, often as a synonym for “charm”.. But what if charisma is more than charm or personal magnetism—what if it’s a key to understanding the moral and spiritual crises of American life itself? That’s the argument of Spellbound: How Charisma Shaped American History from the Puritans to Donald Trump, a sweeping new book by my guest historian Molly Worthen. In it, she traces the tangled story of charisma across four centuries of American history—from the Puritans through Andrew Jackson, to Malcolm X and Donald Trump.
Charismatic leaders, Worthen argues, don’t simply stir emotions or win votes. They offer something deeper: a sense of cosmic meaning, spiritual clarity, and moral urgency in moments when traditional institutions seem hollow or adrift. In times of upheaval, we look for figures who promise to reveal hidden truths and restore a broken order.
Molly Worthen is a scholar of American religious and intellectual history. She is Professor of History at the University of North Carolina at Chapel Hill and writes regularly on religion and politics for the New York Times and other national outlets. Spellbound is her third book; she has previously authored Apostles of Reason: The Crisis of Authority in American Evangelicalism and The Man on Whom Nothing Was Lost, a biography of the diplomat, Yale professor, and Bridgeton, NJ native Charles Hill. (That last for my five listeners in South Jersey.)
