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NVIDIA Proved Me Right - WAN Show August 23, 2024

The WAN Show

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Peloton's Pricing Strategies and Market Dynamics

This chapter explores Peloton's recent implementation of a $95 activation fee for secondhand machines, aiming to enhance value perception amidst rising concerns from consumers. The discussion includes the implications of the subscription model on resale values and how Peloton's pricing tactics mirror protections seen in other industries. Additionally, it analyzes the company's financial struggles and advertising expenditures, questioning the sustainability of its current business model.

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