The larger e he the longer they're going to stay engaged. And then the final network effect, i call it the economic network effect, which is to say, there are many, many cases where a product, as it has gets more users, as the network rows, they're more likely to ten monetise. So those eo, the acquisition at work offecthe engagement archifect and the economicnetwork effect are really important to understand. How do you how do you continue it? And how do you master the forces to be able to continue that overtimem and thenYou hit the ceiling, cuting.
Andrew Chen is a specialist in growing tech businesses and for his new book, The Cold Start Problem, he has spoken to the founders of companies such as LinkedIn, Zoom, Uber, Dropbox, Tinder and Airbnb, to learn how startups can maximise their potential. Andrew has spent a career working with tech companies and tech investors, plus he's also a prolific writer with both a popular blog and newsletter. He joins economist and broadcaster Linda Yueh to discuss the new book and offer his insider's perspective on Silicon Valley success.
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