Intro

Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk

Ep. 343

Is Grok 4 really the smartest AI model?

Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenAI’s O3 in live marketing challenges to see which delivers the best results for content creation and campaign planning.

Mentions

• Grok 4 https://x.ai/news/grok-4

• Chat GPT Pro https://openai.com/index/introducing-chatgpt-pro/

• Gemini https://gemini.google.com/

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.