The Importance of Selling Yourself

David Goldsmith's book, "Build out a platform," is about building something and then selling it over and over and over for your life. In this chapter, he talks about four cornerstones that you can use to engage with others in the leadership arena. David: There's a lot of stuff here that you could unpack but I'm just going to run through them real quickly. Number one is behaviors, so how you act. Number two is oratory skills. Number three is writing skills And then number four is interpersonal skills.