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16min chapter
Mars Inc. (the chocolate story)
Acquired
The Turbulent Launch of M&M's
This chapter explores the challenges faced by Forrest and Bruce Murray during the consumer launch of M&M's post-World War II, marked by high tensions and underwhelming sales performance. It details the power struggle that ultimately led to Bruce's resignation and the strategic marketing decisions that shifted the candy industry landscape. The narrative also highlights innovative advertising strategies and their impact on establishing M&M's brand identity against larger competitors.
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