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Entrepreneurial Leap: Do You Have What It Takes To Become an Entrepreneur? with Gino Wickman: From the 2020 archive

Entrepreneurs on Fire

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How to Charge Too Much for Your Services

Fire Nation comes at me all the time asking, "What do I charge for this?" It's such a stress point. Casey Brown is the expert on pricing and she will take you to the psychology of why you are struggling with charging enough. Dan Sullivan says pick the number that scares the heck out of you and then add 20%. Add 20%. So there's a couple of nuggets to stir the conversation.

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