How to Charge Too Much for Your Services

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Fire Nation comes at me all the time asking, "What do I charge for this?" It's such a stress point. Casey Brown is the expert on pricing and she will take you to the psychology of why you are struggling with charging enough. Dan Sullivan says pick the number that scares the heck out of you and then add 20%. Add 20%. So there's a couple of nuggets to stir the conversation.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Gino Wickman has been an entrepreneur since age 21. He is the founder of EOS Worldwide, and author of Traction. He is also the founder and author of Entrepreneurial Leap, with a mission to help 1,000,000 entrepreneurs-in-the-making over the next 10 years.

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