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Instant Reaction: Microsoft, Meta, Qualcomm Earnings Results

Bloomberg Businessweek

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Tech Titans and Advertising Dynamics

This chapter analyzes the recent earnings reports of major tech companies like Meta and Microsoft, highlighting contrasting performances amidst economic volatility. It explores how businesses, especially small and medium enterprises, continue to invest in advertising despite broader spending cuts, particularly focusing on Meta's advertising effectiveness. Additionally, the discussion touches on the implications of AI advancements and macroeconomic pressures affecting companies like Qualcomm in the smartphone market.

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