Where Sales and Marketing Must Act Now in the Government Buyer's Journey with Juliana Slye
Sales Game Changers | Tips from Successful Sales Leaders
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Navigating Government Procurement Challenges
This chapter explores the evolving landscape of government purchasing, examining the shift from regulations to a more complex environment shaped by compliance and security needs. It contrasts the government buyer's journey with B2B sales processes, highlighting the motivations and challenges faced by government agencies in modernizing procurement. The discussion emphasizes the importance of tailored marketing strategies and timing in enhancing buyer engagement and sales effectiveness.
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