"I'm just filming like me doing business. And that's the content now," she says of her new focus on live videos. "You become a only marketing company and then it becomes very difficult to scale past maybe 10 ish million because you have so many people falling out the back." She adds: "Unless we clean up all the back end and increase customer lifetime value, put put all the infrastructure in place so that we can get more ascensions"
"We wanted to build the machine that builds the machine." Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest on Ryan Pineda’s Show to explain their approach to investing in and partnering with businesses, as well as the challenges and strategies involved in taking a company from $3 million to $30 million in revenue. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Ryan Pineda’s YouTube Channel!
Timestamps:
(0:45) - What Acquisition does & bottlenecks for growth
(4:27) - Needs for hiring & evaluating portfolio companies
(15:36) - Thoughts on selling Acquisition & going public
(18:53) - Full-force on social media & content creation time
(25:10) - Advice for founders to improve business growth
(27:07) - How to prevent churn in e-learning masterminds
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition