Introduction

Cedric Chin discusses the concept of making content go viral and emphasizes the importance of earned secrets in business expertise.

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Episode notes

In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership.

Key timestamps:

0:30 – Who is Cedric Chin?

1:45 – What is Commoncog about?

9:59 – Definition of “going viral” and thought leadership

11:07 - Four types of thought leadership according to Ryan Law

12:25 – Example of a viral “Yes, and” article Cedric wrote

15:14 – Example of a viral article challenging a truism

21:48 – The “ripple effect” of viral content

26:27 – Cedric’s most viral articles and how he identifies viral potential

36:08 – Cedric on why he aims to always share his “earned secrets”

39:38 – Intermission questions

44:30 – Cedric explains his process for writing long-form articles