E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
How to Track Acquisition Costs and Revenue in Pila Case
The whole business basically is designed to run at like a three to one, like a 30ish percentage, you know, advertising costs to sales across the board. As long as we're hitting that, up or down, we're really happy. Pila case is purely like it's very similar to you, Sean. Lomi, we actually run on acquisition costs per net new DTC user. I don't count wholesale. That's gravy.
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