Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!
Marketing Over Coffee Marketing Podcast
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Exploring Ideal Customer Profiles and Generative AI Innovations
This chapter delves into the creation and automation of Ideal Customer Profiles (ICP) using generative AI, highlighting the evolution of their approach and the challenges faced. It also covers the beta testing phase with partners to improve insights into customer pain points and decision-making strategies.
Play episode from 10:23
Transcript
