2min chapter

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice cover image

Jay Haynes | How to Connect with an Influential Mentor and Get More Customers by Understanding Their Needs

Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

CHAPTER

Don't Ask Customers What Product They Want

The Henry Ford quote that people don't know what they want gets misconstrued all the time. Customers are not in the role of creating products for you or even creating product ideas, he says. "They will absolutely tell you everything that they have struggles with related to the job"

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