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14min chapter
Mars Inc. (the chocolate story)
Acquired
Marketing Mysteries in the Candy and Pet Food Industries
This chapter explores the intricate dynamics of changing pet food and its repercussions on health and finance, alongside a captivating discussion of iconic marketing moments like M&M's decision during the movie E.T. The narrative emphasizes the transformative power of marketing strategies that have shaped the candy industry, particularly the rise of Reese's Pieces and M&M's enduring legacy. Additionally, it highlights challenges faced by the chocolate industry, including climate change's impact on cacao production, while underscoring the resilience of both candy and pet food markets during economic downturns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode